Web 2.0 Expo Berlin – Dion Hinchcliffe (Part 3)

(Part 1, Part 2) 

The Perpetual Beta

The traditional softwa…

(Part 1, Part 2

The Perpetual Beta

  • The traditional software development lifecycle is being severely "warped" by the Web and SaaS
  • It’s a very different proposition from shipping software on a CD
  • You are connected directly to your users 24×365
  • If you’re servcie is down, so are all your Customers

The pros and cons

  • Pros: Network applications provide numerous advantages over old apps: two-way connection to your users, a way to leverage the intrinsic strength of the network to growth, the issue with distributing updates are over
  • Cons: Ayou must scale and scale and scale some more. And you must be reliable. Reputations can be destroyed in hours 

The value of experience

15 years on the Web has taught us a lot: Simplicity now reigns in technology and standards

  • Simple is more genearal purpose and easier to understand and comply with
  • People tend to migrate to the easiest ways to solve their problems.
  • Examples: RSS, Ruby on Rails, declarative programming, even blogs, wikis

The business model aspects

  • Building open platforms instead of stand-alone apps
  • Spreading your product beyond the boundaries of your site (APIs, wigdets, badges, syndication, being everywhere else on the Web)
  • Building on the shoulder of giants (Leveraging APIs from Amazon and others)
  • The automated mass servicing of markets of low demand products (The Long Tail)

(now Dion Hinchcliffe shows http://www.widgetbox.com)

Being everywhere…

  • Mobile devices are one of the fastes growing segments of Internet traffic
  • The best online products and services consist of complex constellations of hardware and software devices (iTunes, Sony CONNECT, Zune Marketplace)

Vertical or Horizontal?

… (sorry, he’s sooo fast)

The model of the Blogoshphere

  • A tow-way Web platform
  • User generated content
  • Software above the level of a single device
  • The Long Tail of content
  • Architecture of Participation
  • Emergent Structure

One upping the "page" metaphor 

  • The traditional Web page model has great value but is limited in the experience it offers
    Can be very visually disruptive (page loading / reload syndrome), doesn’t compete well with desktop software, can’t do video or audio by itself
  • New models have emerged that profice a way to deliver apps as good as the desktop but entirely inside the browser via a URL

Rich User experience

Once loading the page, then … 

Dion Hinchcliffe shows OpenLasylo.org 

Challenges of RIAs

  • Loss of page views
  • RIA content is non-crawlable, posing serious challenges with SEO
  • Few GUI conventions for RIAs
  • The granular link structure of the Web can be lost
  • Breaking the browser model (bookmarks, back button, …)
  • Testing can be a major challenge

Software that gets smarter the more that people use it (Harnessing Collective Intelligence

  • Example : XM Radio is a satellite radio provider that has recently embraced some of the tenets of Product Develoopment 2.0
    • Top 20 on 20 is now one of the most popular music channels on XM. According to XM’s internal research, the channel achieves 1.8 million listeners a week.
  • Example: General Motors Chevy Apprentice Campaign
    • Two-way collaborative video production effort between customers and corporate
    • Over 22,000 videos were ultimately submitted
    • Including submissions highliy critical of the Chevy Tahoe SUV
    • GM anticipated this and only removed offensive videos
    • Established trust with existing and potential customers
    • Increased general awareness about the product
    • All this wouldn’t have happened otherwise

Put another way:

Building applications that harness network effects to get better the more people use them.

(Tim O’Reilly)

Providing an architecture of participation inside your network applicaitons to enable value to accumulate during user interaction (User generated content, Database of intensions)

Network Effects + Harnessing Collective Intelligence = Arcitecture of Participation: Moving to the Center of Software Design

Web 2.0 applied successfully: A pronounced "gravitational" effect

  • Software that gets smarter the more people use it
  • And/Or Benefits 
    • "Wisdom of Crowds"
    • Collaboration
    • Blind Data Sharing
    • Community
    • Fabric of Weg
  • realized network potential
  • deepening network effect
  • user contributions

=> Collective intelligence

Next Generation Successes

  • The story of Open source:
  • The story of user contributions:

    Dion Hinchcliffe edited the "Web 2.0" page and corrected the year 2004 (invention of Web 2.0) to "1789"
  • The story of peer production:
  • The story of social interaction:
  • The story of the tow-way Web in the large:
    blogosphere ( that’s me :-) )


  • Fundamental two-way Web 2.0 platform
  • Reverse chronological diary of entries
    • Must allow comments (or it’s not a blog)
    • has a machine readable feed (RSS/ATOM)
    • Easy and cheap (free) to create and use
  • Hundreds of blogging platforms, tens of millions blogging
  • Essentially zero blogs in 2003, 57 million today 

The story of KatrinaList

Hurricane Katrina

  • Survivors emerged and announced where they were on their blogs
  • People watching the Web’s syndication "ecosystem" noticed the reports
  • A small group collected the reports out of the blogosphere and centralized the listing
  • Over 50,000 survivor reports in the first 3 days after the disaster
  • Emergent phenomenon

… and other examples. 

Wikis (editable Web pages)

  • Web pages anyone can edit
  • Created by Ward Cunningham in 1995
  • Essential feature: one button
  • User does not have to know HTML
  • Can link to anywhere on the Web
  • A version of every change made is saved
  • Very open, often the page can be edited by everyone

The Essential Web 2.0 Ground Rules

(entries shortened) 

  • Ease of Use
  • Open up your content and services
  • Aggressively add feedback loops
  • Continuous release cycles
  • Make your users part of your products
  • Turning Applicaitons Into Platforms
  • Warning: Don’t create soical communities just to have them. They aren’t a checklist item. But do empower inspired users to create them

That’s it. Questions?

Web 2.0 Expo Berlin – Dion Hinchcliffe (Part 2)

(look here for part 1)

Core Competencies of Web 2.0

Online …

Dion Hinchcliffe at Web 2.0 Expo in Berlin(look here for part 1)

Core Competencies of Web 2.0

  • Online services, not packaged software, with cost-effective scalablitlity
  • Maintaining control over unique, hard-to-recreate information that gets
  • richter the more that people use it
  • Trusting users as co-developers and co-creators
  • Harnessing collective intelligence
  • Leveraging The Long Tail as the primary target market
  • Exploiting lightweight business models

Speculating on the Root Causes of Web 2.0

 Large online communities have formed recently that are sharing content and information very effectively and informally (like MySpace, YouTube, blogosphere, …)

The proximate cause appears to be:

  • Radical simplicity in usage
  • Increasing focus on generating network effects (viral feedback loops, value added by each visitor)
  • Intense two-way interactivity

The Web as a Platform

  • Larges single global audiance and marketplace
  • The place where our software and data is moving
  • is the new über-platform (yepp "über")
  • Products and services of all descriptions are increasingly connected to the Web

Questions about the Web Platform

  • How does a vendor or product company gain advantage if the Web is a platform without an owner?
  • Does creating your own platform within the Web platform create a walled-garden?
  • … 

Useful apps are fundamentally powerd by data

  • Databases are behind all of the market leading products
  • Information is the core value
  • Value has moved "up the stack" form software to information 

The Race Is On…

  • To own major the classes of data online: Search, classifieds, product reviews, location, …
  • Many classes of data already have established "owners": Google, craigslist, Amazon, NAVTEQ, …
  • Another driver: Why would someone use the second best source of data online when they can just use the best? 

A map of opportunity…

But there are many classes of data online that are still unclaimed

Or for which the established leaders have a falrly weak hold (i.e. social bookmarking)

These include:

  • Identity
  • Public calendaring of events
  • Parental control data

A Key Question

  • What is the best way to establish and maintain control of a hard to recreate set of data?
  • The answer: The market leading firms online let their users primarily do it

End of part 2 – proceed to part 3

Web 2.0 Expo Berlin – Dion Hinchcliffe (Part 1)

Dion Hinchcliffe is performing at Web 2.0 Expo in Berlin. I’ll try to …

Dion Hinchcliffe at Web 2.0 Expo in BerlinDion Hinchcliffe is performing at Web 2.0 Expo in Berlin. I’ll try to keep in track…

Web 2.0 changes the Rules for Creating Successful Online Products in the 21st Century

(Dion Hinchcliffe) 

He loves questions, short questions so he can instantly reply.

The World Wide Web

  • 15 yrs old
  • A simple, falt structure based on pages / hyperlinks
  • everything on the Web happens with http:
  • Invented by Tim Berners-Lee
  • A new type of platform: fundamentally communication-oriented
  • Web 1.0 (1996): 250.000 Sites – published content, small amount of user generated contend
  • Web 2.0 (2006): 80.000.000 Sites – collective intelligence, lot of user generated content, 1 billion users

Web 1.0

Surfing, content produced by central media companys, frew people put content online themselves, only a few people online, unrpoven business models,

Web 2.0

Very two-way use of the Web to consume and crate content, Content on the Web is now produced on the edge of the Internet, instead of the center.
More than 1 billion people online, Proven business models, many mays to interact with the Web

  • Ajax
  • user genearted content
  • social software
  • syndication and services

There must be a deeper underlying principle

Our Working Definition of Web 2.0 for Today

"Networked applications that explicitly leverage network effects."

(Tim O’Reilly)

Backgrounder on Web 2.0

  • A term that signifies a set of clearly apparent, widespread new trends in the way that the Web is being used
  • Not a technology; a widespread change in the behavior and scale of the Web an its audionc
  • Sometimes known as the Reas/Write Web
  • The core principle often cited is harnessing collective intelligence (Source: Tim O’Reilly)


  • Office 2.0
  • Google Maps
  • Flickr
  • Web sites made of content created by users (MySpace, YouTube, Digg, Wikipedia, eBay)People "remixing" the Web from the vast pool of content and services. Unprecedented peer production scale: A massive influx of user generated content via social media (YouTube – 65,000 new videos a day, Blogosphere – 900,000 new posts per day; this one not included :-) )

7 Principles of Web 2.0

  1. The Web as Platform
  2. Data as the next "Intel Inside"
  3. End of the Software Release Cycle
  4. Lightweight Software and Business Models
  5. Software Above the Level of a Single Defice
  6. Rich User Experiences
  7. Harnessing Collective Intelligence

Key web 2.0 Design Patterns

  • The Long Tail
  • Users Add Value
  • Network Effects by Default
  • Some Rights Reserved
  • The Perpetual Beta
  • Cooperate, Don’t Control
  • Architecture of Participation

What is a Network Effect?

A network effect occurs when a good or service has more value the more that other people have it too


  • Postal Mail
  • Phones
  • E-mail
  • Instant Messaging
  • Web pages
  • Blogs

Anything that has an open network structure

Triggering Exponential Growth

  • Even small networks have large potential network effects
  • But very large networks can have astronomical network effects
  • Recent Discovery: Reed’s Lowa, which say social netwoks are by far the most valuable use of networks

End of part 1 – proceed to part 2, part 3

Web 2.0 Expo Berlin – Tweets

Ich sitze gerade in dem Workshop von Scott Hirsch: „Be Like the Intern…

Web 2.0 Expo BerlinIch sitze gerade in dem Workshop von Scott Hirsch: "Be Like the Internet – Collaborative, Disruptive, Networked!". Er beschreibt gerade den Shift von 1.0 nach 2.0 – das Loslassen vom "Eigentum" an Ideen, Infrastruktur, Kunden.

Ich beabsichtige, von der Web 2.0 Expo Berlin möglichst oft zu twittern und damit Impressionen über Inhalte und Atmosphäre zu vermitteln.

Follow me on twitter:


(in English)

Neues vom BarCamp

Eigentlich gibt es gar nicht viel Neues. Ich bin jetzt wieder auf dem …

Eigentlich gibt es gar nicht viel Neues. Ich bin jetzt wieder auf dem BarCamp, trinke Kaffee und Saft vom Saftblog und esse Bretzeln.

So langsam trudeln die Teilnehmer ein und die Versorgung klappt gut.

Tja, das war es einfach mal

Ach ja, das WLAN funktioniert seit gestern Nachmittag problemlos :-)

BarCamp Berlin 2 – Sessions für heute

Die nächsten Sessions, an denen ich teilnehmen möchte:16.00 Uhr: Geekt…

Die nächsten Sessions, an denen ich teilnehmen möchte:

  • 16.00 Uhr: Geektogether.org (Wir sind wie ihr!). Neues Konzept – kleine Feedback Runde von Peter Schink und Toby Kunisch. Saum 3.9 / smatch
  • 17.00 Uhr: Commercial Communities – a scientific project. Searching the fit between company culture and (online) communities culture. Raum 3.5 Expression Studio
  • 17.00 Uhr: Yahoo Pipes – Mashup Your Life. Raum 3.8 trommsdorff+drüner
  • 18.00 Uhr: Drupal – Introduction & Concepts. Raum 3.8 trommsdorff+drüner

Tatsächlich, um 17.00 Uhr habe ich einen Terminkonflikt. Den werde ich kurzfristig lösen (müssen) :-)

Nachtrag: Diese Post hatte ich mit Flock erstellt. Leider wieder das alte Problem – Umlaute erscheinen nicht richtig und müssen nachbearbeitet werden.

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Flock – The Social Web Browser

So, jetzt ein kleiner Test, ob ich mit Flock auch auf meinem Blog post…

So, jetzt ein kleiner Test, ob ich mit Flock auch auf meinem Blog posten kann. Auf Anhieb habe ich allerdings keine Liste meiner Kategorien gefunden.

Nachtrag: Nach dem Klicken auf "Publish" konnte ich noch die Kategorien auswählen. 

Start Flocking now, and feel what it's like to be everywhere at onceGet ready to meet your new favorite browser!

Flock – The Social Web Browser

Blogged with Flock

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BarCamp Berlin 2 – jetzt ohne WLAN

Seit gestern Abend bin ich in Berlin. Gestern Abend dann noch auf der …

Funkturm BerlinSeit gestern Abend bin ich in Berlin. Gestern Abend dann noch auf der Warmup-Party. Da ich im Avus-Motel an der Messe übernachte, musste ich fast quer in den Osten Berlins zur Party. 1,5 Stunden hin und 1,5 Stunden zurück.

Aber ich habe ja eine Wochenkarte. Kein lästiges Ticket-Ziehen. Einmal 25 Euro bezahlen und erstmalig entwerten – dann nie mehr drum kümmern. Praktisch, da ich bis Donnerstag hier sein werde.


Apropos Donnerstag: Leider dürfen die Lokführer jetzt auch den Fernverkehr bestreiken. Gut für die Jungs und Mädels, vielleicht schlecht für mich und die Jungs und Mädels von der Web 2.0 Expo. Ich gönne es denn Lokführern ja, aber… bitte also nach Möglichkeit nicht am Donnerstag streiken. Ansonsten müsste ich noch eine Übernachtung buchen. :-)


Jetzt bin ich endlich auch online. Einen Rechner von CIMdata habe ich entmannt ethernet-entkabelt und damit gehe ich über LAN online (Proxyserver ist eingetragen).


Jetzt bin ich im Raum 3.3 "create or die" und warte auf eine Session (in 1 Minute) über Flock

Enterprise 2.0

Martin hat sich vorhin für eine Session rund um "Enterprise 2.0" gemeldet und mich freundlicherweise einfach dazu eingeladen. Wir werden die Session morgen halten. Vielen Dank!