At Next09 Ulrike Reinhard interviewed Ian Forrester, BBC Backstage. She hadn’t the camcorder with her at the moment but we could use mine instead. It was quite noisy and we didn’t find a location that really was quiet enough for my camcorder but I hope you can understand Ian.
Some topics Ulrike covered were "BBC Backstage", Digital Natives (What do you do with DN? What influence do they have?) and Social Media. "IdeaBBC" seems to be similar to Dell’s Ideastorm. So Ulrike asked some questions like how are people are using it, what feedback they get and how they are promoting it (until now it’s primarily by word of mouth).
Almost at the end of the interview Ian got lucky because he got a vanilla icecream he already had looked for before :-)
BTW: Ian doesn’t like the expression "Digital Natives" because some are younger and some are older ;-)