Patrick C. Walsh: Lean Intranet as a Way to Value-Orientation [Intranet Summit]

Keynote speaker Patrick C. Walsh (Blog), Information Architect, BBC, s…

Keynote speaker Patrick C. Walsh (Blog), Information Architect, BBC, started as Quality Manager trying to put these things online ;-)

Intranet Zoo

An Intranet Zoo offers virtually zero benefit

  • In a survey „distributing information “ was considered the primary perceived role of an intranet
  • Senior managers think of an uncontrolled, unmanaged, badly organized out-of-date environment
  • obsolete content that is visible to the user
  • duplicated content – the wheel being re-invented again and again
  • poor and irrelevant content
  • broken links and typographical errors
  • complex and unusable navigational strutures
  • too much content

Some misconceptions

  • One size fits all
  • Everyone can edit and structure content
  • Intranets will remove information silos
  • Users can find stuff by themselves

Everybody continues to put stuff into their Intranet and it gehts shapeless (like spaghetti) :-)

Let’s redesign!

If you keep doing the same things you will keep getting the same results.

What is "Lean"?

Ford ⇒ Toyota

Five Lean Principles

  1. identify what creates value from the customer’s point of view
  2. prioritise support for the activities that create value within your organisation
  3. remove barries (i.e. between your users and the content they need to use)
  4. only give the customer what they want when they need it
  5. Strive by perfection by constantly removing waste

What are intranet ‚wastes‘

  • Content
  • Search (optimize it,)
  • Navigation
  • Inconsistencies
  • defects (i.e. grammar)
  • Not providing a clear vision of what your intranet is for

How do we get it lean?

  • First step is to delete all obsolete, poor and irrelevant content
  • You need to know what content is really important to your users ⇒ user research

We can start building the Lean Intranet

⇒ Lean | Unseen

  • Put the content 80 or 90 % of your users need most instantly in the lean part
  • Lean part: High value high usage content approx 20 %
  • It will take, it’s like a long journey. It’s not a big sudden shift over night

There’s more

  • Internal information
  • External information
  • Knowledge (have a look at James Robertson)

And every part is overlapping with an important part overlapping all other parts: Innovation through information synergy

What’s in it for my organization?

  • Find information easy and fast: People will be content and satisfied
  • Simple tools
  • Managers themselves need information

In the Lean Intranet

information professionals

  • assessing and minimising content
  • leveraging knowledge
  • removing barriers
  • customer focused approach

Autor: Frank Hamm

Frank Hamm]( (* 14. April 1961 in Ingelheim am Rhein) ist ein deutscher Kommunikationsberater, Blogger und Autor. Hamm lebt in der Ortsgemeinde Selzen (Rheinhessen). Im INJELEA-Blog behandelt er seit 2005 Fachliches aus Kommunikation, Produktivität, Kollaboration und Intranets. Als Der Entspannende berichtet Hamm über Wandern, Genuss und Kultur in Deutschland. Sein gleichnamiges Blog gehört zu den etablierten deutschsprachigen Wanderblogs. Subjektives aus Raum und Zeit veröffentlicht er in seinem Kolumnen-Blog Der Schreibende. In den Sozialen Medien ist Hamm aktiv auf Twitter als @DerEntspannende und als @fwhamm, auf Facebook als Der Entspannende und auf Instagram als Der Entspannende. Nachrichten und Anfragen beantwortet Hamm per E-Mail via