… nicht bei bei mir, sondern bei PR BlogNews: "Edelman Revolution At The Crossroads". Richard Edelman positioniert sich und seine Agentur in Bezug auf Blogs, Social Media und PR 2.0. Einige seiner Statements in und aus dem Zusammenhang:
- Me2Revolution was never intended to be a profitable unit – it is intentionally an investment in our future as a firm and as an industry.
- I still find some bloggers unwilling to acknowledge the positive role played by PR people; we are sometimes demonized as floggers or worse.
- Social media is definitely infiltrating our organization.
- I have no question about morality of social media – in fact it is inherently democratic, self-correcting and responsive to its participants.
- I am proud of our blogging work on behalf of Wal-Mart and Microsoft.
- We will see a transformation of PR because we have the opportunity to become the communications method of choice, facilitating an open exchange among stakeholders, providing sufficient detail in the debate so that trust can be established in a skeptical world.
Nun ja, eine skeptische Welt hat Edelman ja rund um den Globus, seine Gehversuche stießen in der Vergangenheit sehr wohl auf geteilte Meinungen…
Trotzdem, oder gerade deswegen lesenswert.